Privacy Policy

Welcome to SAS Motorcycle Tours (“we”, “our”, “us”). We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and other applicable UK privacy laws.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you:

• Visit our website;
• Contact us;
• Book or enquire about motorcycle tours or related services;
• Subscribe to marketing communications; or
• Interact with us in any other way.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

Business Name: SAS Motorcycle Tours
Business Type: Motorcycle tour operator
Operating Location: United Kingdom

For the purposes of UK data protection law, SAS Motorcycle Tours is the “data controller” responsible for your personal data.

If you have any questions regarding this Privacy Policy or your personal information, you may contact us through the contact details published on our website.

We may collect, store, and process the following categories of personal information:

This may include:

• Full name;
• Postal address;
• Email address;
• Telephone number;
• Emergency contact details;
• Date of birth;
• Riding licence information;
• Passport or identification details where required for tour bookings;
• Payment and billing information;
• Information provided in enquiries, forms, emails, or messages;
• Medical or dietary information voluntarily disclosed for safety purposes.

When you use our website, we may automatically collect:

• IP address;
• Browser type and version;
• Device information;
• Operating system;
• Referral source;
• Pages visited;
• Time spent on pages;
• Date and time of access;
• Cookie and tracking data.

We may receive information from:

• Payment providers;
• Booking platforms;
• Social media platforms;
• Analytics providers;
• Advertising platforms;
• Fraud prevention services.

We use personal information only where we have a lawful basis to do so.

We may use your information to:

• Respond to enquiries;
• Process bookings and payments;
• Deliver motorcycle tours and related services;
• Verify rider eligibility and legal requirements;
• Manage customer accounts;
• Provide customer support;
• Send booking confirmations and service updates;
• Improve our website and services;
• Monitor website performance and security;
• Prevent fraud or misuse;
• Comply with legal and regulatory obligations;
• Send marketing communications where legally permitted.

Under UK GDPR, we rely on one or more of the following lawful bases:

• Contractual necessity — where processing is required to provide services or fulfil bookings;
• Legal obligation — where required to comply with laws or regulations;
• Legitimate interests — where processing supports our legitimate business interests, provided your rights do not override those interests;
• Consent — where legally required, including certain marketing activities and optional cookies;
• Vital interests — where processing may be necessary to protect someone’s safety during tours.

We may send promotional emails, offers, updates, or newsletters where:

• You have consented;
• You have previously purchased services from us and applicable laws permit marketing.

You may unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in emails; or
• Contacting us directly.

We will never sell your personal information to third parties for their own marketing purposes.

Our website may use cookies, analytics tools, and similar technologies.

Cookies help us:

• Improve website functionality;
• Analyse website traffic;
• Remember user preferences;
• Enhance security;
• Deliver relevant advertising.

Where legally required, we will request your consent before placing non-essential cookies on your device.

You can manage cookie preferences through your browser settings or cookie banner.

We may share your information with trusted third parties where necessary, including:

• Payment processors;
• IT and website service providers;
• Hosting providers;
• Booking or reservation systems;
• Tour partners and accommodation providers;
• Insurers;
• Professional advisers;
• Government authorities, regulators, or law enforcement where legally required.

All third parties are expected to process personal data lawfully and securely.

We reserve the right to disclose personal information where necessary to:

• Protect our legal rights;
• Enforce our terms and conditions;
• Prevent fraud or illegal activity;
• Protect the safety of customers, staff, or third parties.

Some service providers may process personal information outside the United Kingdom.

Where international transfers occur, we will ensure appropriate safeguards are implemented in accordance with UK GDPR requirements, including:

• Adequacy regulations;
• International Data Transfer Agreements (IDTAs);
• Standard contractual clauses;
• Equivalent lawful safeguards.

We retain personal information only for as long as reasonably necessary for:

• Business operations;
• Legal compliance;
• Tax and accounting purposes;
• Insurance requirements;
• Dispute resolution;
• Enforcement of agreements.

Retention periods may vary depending on the nature of the information and legal obligations.

When information is no longer required, we will securely delete or anonymise it.

We implement reasonable technical and organisational measures to protect personal information against:

• Unauthorised access;
• Loss;
• Misuse;
• Disclosure;
• Alteration;
• Destruction.

However, no online transmission or storage system can be guaranteed completely secure. Users provide information at their own risk.

You are responsible for maintaining the confidentiality of any account credentials or passwords associated with our services.

Subject to legal limitations, you may have the right to:

• Access your personal information;
• Correct inaccurate information;
• Request deletion of personal information;
• Restrict processing;
• Object to processing;
• Withdraw consent;
• Request data portability;
• Lodge a complaint with the UK Information Commissioner’s Office (ICO).

Requests may require verification of identity before action is taken.

We reserve the right to refuse requests where legally permitted, including where requests are excessive, unfounded, or conflict with legal obligations.

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of external websites.

Users should review the privacy policies of third-party websites before providing personal information.

Our services are not directed toward children under the age of 18.

We do not knowingly collect personal information from children.

If we become aware that information has been collected from a child without appropriate legal basis or parental consent, we reserve the right to delete that information.

To the fullest extent permitted by law, SAS Motorcycle Tours shall not be liable for:

• Indirect or consequential losses relating to the use of our website;
• Unauthorised access to personal data caused by events beyond our reasonable control;
• Failures or interruptions in third-party systems, hosting, payment providers, or internet services.

Nothing in this Privacy Policy excludes liability where such exclusion is prohibited by law.

We may update this Privacy Policy from time to time.

Changes will become effective once published on the website.

We encourage users to review this Privacy Policy periodically.

If you are unhappy with how we handle your personal information, you may contact us directly.

You also have the right to complain to the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Website: https://ico.org.uk

For privacy-related enquiries, requests, or concerns, please contact SAS Motorcycle Tours using the contact details provided on our website.

The information provided on this website is for general informational purposes only.

While we aim to keep information accurate and up to date, SAS Motorcycle Tours makes no warranties or representations regarding:

• Accuracy;
• Completeness;
• Reliability;
• Availability;
• Suitability.

Users rely on website information at their own risk.

To protect the legitimate interests of SAS Motorcycle Tours:

• We reserve the right to retain records necessary for defending legal claims;
• We may monitor communications for fraud prevention, training, and quality assurance;
• We reserve the right to refuse service where necessary for safety, legal, or operational reasons;
• Information provided during bookings must be accurate and complete;
• False, misleading, or fraudulent information may result in cancellation of services without refund where legally permitted.

By using this website or engaging with SAS Motorcycle Tours, you acknowledge and agree to this Privacy Policy.

If you do not agree with this policy, you should discontinue use of the website and services.